Norman Carr Safaris was established in Zambia more than 60 years ago and was one of the original safari companies in Africa. When most people went on safari to shoot animals, Norman Carr introduced the idea of taking people on safari to look at the wildlife and photograph it. He also saw the importance of involving the local community – when he established his first camp, he did so in partnership with the local chief Nsefu. He also introduced the first walking safari.
The company has continued to follow Norman Carr's ethos ever since, working closely with the local community and aiming at conservation through tourism. It is one of the only big companies that is still owner-run.